आईपीएल, खेल का नया पर्याय

Sunny Rajan

• 27 Posts
• 924 Comments

It is rightly Said that………………………………

When three years ago Indian Premier League was started no one has predicted that an Infant would turn out to be a Teenager so early. If their is contradiction between Maslow Hierchy of Needs and Alderfer’s ERG theory than IPL provides the real insight. If Later seeks attainment of needs at any given point of time then earlier one depicts acquiring needs step by step from Basic to Self Actualization.
It has been confirmed that which two teams are going add with popular Indian premier league 2011. Although it is oldest news that two more clubs will participate in the next season, at this moment the name has been confirmed and the owner has become the franchise. The new two clubs are western city of Pune and city of Kochi. For $333 million City of Kochi’s franchise won by the Rendezvous Sports World and for $370 million Pune’s franchise bought by become the Sahara Adventure Sports that the part of the Sahara Group.

At this moment Lalit Modi is called as money bag Modi who has declared that his Indian Premier League will be the richest Sports League of the world. Comparing with the National Basketball Association (NBA) in the United States he explains the IPL is recession sports. Last Year Manchester City (English Premier League Football Club) was bought up by Abu Dhabi group at $220 million and now the two new clubs at IPL cost more than the football club, hence it would be suitable to compare IPL with EPL. Players like Dhoni, Sachin, Sehwag, Gilly and Hayden are worth more than 60 crores.
It seems that IPL is perfect and balanced form of both Cricket and technology. This time IPL has created history in the world of sports by signing deal with Google India by online telecast of IPL matches on YOU TUBE across the world. This deal comes in a hurry because it was just announced in beginning of March only. This time IPL is more in air then on ground: IPL on SMS, MMS, and for live commentary on mobiles world wide through vRock Mobile. New mobile company Karbonn mobile is official mobile partner of IPL event and also starting ‘IPL Nights’ on MTV.

The number of Brands associated with this year edition has been increased to 85 from last year 53 with an estimated increase of 25% revenue for the IPL. According to Lalit Modi, The Brand IPL is not only a sporting event it is like a saga, which has in turned helped India to launch an event of Sport which is acclaimed universally. Facts showed that the TRP of IPL in U.K is the highest by an Indian Event at an increased rate of 40%.

IPL from sporting point of view has helped new talents to rise to fame, as well as earn handsomely. Also it helps in upbringing of others Sports, with BCCI always coming in front to support others sports. The most important part of IPL is it is not confined to Metro cities with cities like Dharamsala, Kochi, Cuttack, Nagpur, Ahmadabad, and Jaipur also acquiring the lime light.
With facts showing the amount of money flowing into IPL and people mentioning it is recession free, it has also helped in the FLOW of FDI which always helps a country growth. Hence at last we can say that IPL has added a new meaning to the Sport of Cricket.